Millennials, or people born after 2000, like old-fashioned postal mail despite their stereotypical disdain for non-electronic media, says a new report from the office of the U.S. Postal Service Inspector General https://uspsoig.gov/document/millennials-and-mail.
Specifically, the OIG found that people aged 18 to 34 generally have a good impression about the USPS but have their own ideas about products could improve their experiences. These generally center on improving convenience as well as increasing customization.
In other words these younger people like things they can hold onto that are personally directed toward them. In some ways old fashioned mail can even speak to them more effectively than hyper-targeted electronic communications.
Now either these findings are true or somebody in high places is in deep denial about mail’s survivability.
This report comes out just as President Donald Trump indicates he wants to
delay release of the findings of his postal task force until after midterm elections in November, according to Government Executive https://www.govexec.com/management/2018/08/white-house-expected-keep-postal-task-force-report-secret-until-after-midterms/150920/?oref=govexec_breaking_alert.
At deadline, Trump’s postal recommendations are still officially secret but they are expected to call for raising postal rates. Predictably, the Coalition for a 21st Century Postal Service, a mailing industry lobbying group, blasted the idea of a rate hike, fearing it would likely lead to further erosion of the postal service.
Well, yeah. And this group and others always trot out this argument whenever the postal service wants to hike rates.
You know it would be nice if Trump would learn a little bit about the precise slow and arduous but law-based ways in which postal rates and governing laws are determined. The last postal reform law, enacted in 2006 under then-President George W. Bush took 11years to pass and went through numerous challenges.
Then again, maybe tabling Trump’s task force report suggests that postal reform may not be number one on his priority list. Furthermore it’ll be dead on arrival if the Democrats regain control of either the House or Senate.
Certainly the battle over the nomination of Brett Kavanagh to the U.S. Supreme Court was taking center stage at the time of this writing. One could also argue that maybe Trump wants to treat the postal service like any other government agency and strip it of its effectiveness as it did with the Environmental Protection Agency and others by executive fiat.
That maybe his thinking but he should learn that the President does not have direct control over the USPS. This is yet another arena where he does not have dictatorial power.
Then again, there are the American people. Time after time it’s been shown that the public and business wants and trusts the public postal service as they have as long ago as the Colonial Era. The latest finding shows that Millennials and other youthful groups feel the same way.