The U.S. Postal Service is launching a $40 million holiday television advertising campaign touting how its “team” will be ready to deliver everybody’s packages and cards for holiday season. http://about.usps.com/news/national-releases/2014/pr14_057.htm
The 30-second spots, which will feature outgoing Postmaster General Patrick Donahoe, will air on television, and plug how the USPS’s “team” will be ready to meet its challenges and so forth http://about.usps.com/news/national-releases/2014/pr14_057.htm
The ads will also run on social media outlets as well as in direct mail and print and other digital media. They will especially promote the USPS’s growing package delivery services business. Deliveries will sometimes occur seven days a week throughout the holiday season.
This whole campaign reeks of hypocrisy and disingenuousness when the postal service is closing 82 more distribution facilities and shedding hundreds if not thousands of jobs beginning in January, says the Huffington Post http://www.huffingtonpost.com/2014/11/12/postal-service-consolidation-plan_n_6147200.html.
Maybe postal officials think people won’t notice the inevitable decline in postal services after the holiday season is over and demand goes way down.
Another aspect of the USPS’s downsizing plan involves the selling off of closed postal properties to real estate developers. This seems to be going on unabatedly despite rising opposition.
One of the more publicized examples of this is the USPS’s plan to close down the landmarked main post office in Berkeley, CA. Just this week, the National Trust for Historic Preservation decide to join in on a lawsuit to prevent this from happening, because the USPS allegedly broke off ongoing negotiations to reach accommodations http://www.nationalpostofficecollaborate.com/national_trust_joins_law_suit_to_save_berkeley_post_office.
Trouble is, not every post office slated for closure enjoys landmark status but are still necessary for their communities. For example, the post service earlier this year closed the Stuyvesant Station post office in New York City and opened a much smaller facility a couple of blocks away that provided fewer services and had less staff. The shuttered post office was always crowded and understaffed.
This example is no doubt just one of perhaps hundreds around the country.
Maybe Donahoe doesn’t care about any of this since he’ll be departing in February and leaving it to the new Postmaster General Megan Brennan. But as former USPS chief operating officer she obviously has had a hand in formulating these policies.